Music Syncronisation?

[Denny S.]

Hey Guys,

I received a mail this morning about a possible music licensing deal from a publishing company in London. From the mail it sounds pretty much like a library deal, but it seems to be under the method of music syncronisation, which I haven't heard of before...

Hi,

Please excuse the unannounced email and slightly long winded explanation.

I have come across one of your tracks, “Morning Adventure” and I wanted to speak to you about it and other songs you might have. I’m contacting you from **** which is the Music Synchronisation imprint of ****. We acknowledge that selling records now a days isn’t what it used to be and we look at other ways of breaking music and making money from it... Namely Synchronisation licenses.

Music Synchronisation is fast becoming a key tool to get your music heard and make an income from it at the same time. Over the last few years, the market has seen large numbers of tracks and bands breaking off the back of their track being featured on a TV commercial, TV Show and/or films, Computer Games etc..... (For Example.... **** featured on ****).

The people who choose what music goes on are always looking at unsigned music and come to us to find the right tracks for their specific requirements.

We concentrate on putting music to Advertisements, TV, Film, Computer Gaming, Online Media, Corporate Media etc....

Sounds pretty good to me, but what's the difference from library music? Any good or bad experiences on this so far?

Thanks in advance!

[chest]

FWIW, here's a definition of "sync license": http://musicians.about.com/od/qz/g/synclicensing.htm

[Denny S.]

Hmm, should have googled that in the first place. I think it depends on the contract whether it's excusive or not?

Thanks!

[peter5992]

Synchronization typically refers to a situation where you license your music for use for a specific film / TV / video project. This sounds very much like a production music library (that is what they do, offer their music for audiovisual projects) which can be exclusive or non exclusive.

[Denny S.]

Thanks a bunch Peter, I think it makes sense to me now. Oh boy, what would I be without this forum. :p

[reddiesel41264]

Nice hat Denny :D

[Kejero]

It's possible you may find some reviews on this company at http://musiclibraryreport.com/.

[O-Start]

Well done Denny. Congrats. I hope it turns out to be a successful deal and perhaps the first of following ones.
How did you approach this music library? I mean this can in itself be a completely independent thread but I know by experience that approaching libraries is the same as approaching publishers in a way: you need referrals. Otherwise there is a simply closed door.
Did you make a "cold calling" to ask permission to send?

[Denny S.]

Nice hat Denny :D

Yeah, was a little overdue to take it off. :p

It's possible you may find some reviews on this company at http://musiclibraryreport.com/.

Interesting link! :eek: Thanks for sharing!

Well done Denny. Congrats. I hope it turns out to be a successful deal and perhaps the first of following ones.
How did you approach this music library? I mean this can in itself be a completely independent thread but I know by experience that approaching libraries is the same as approaching publishers in a way: you need referrals. Otherwise there is a simply closed door.
Did you make a "cold calling" to ask permission to send?

Thank you! Actually they've contacted me because someone stumbled upon my Morning Adventure track. They've pretty much licensed (non-exclusively) my complete body of freetime work I did over the last years. It's a new established orchestral music library with some background for other genres of music so I really have no clue whether it's going to rock or not.

However, about a year ago I remember looking for jobs at other libraries like Immediate Music, but none of them accepted submissions at the time and I slowly lost track of it.